Why website is important for business beside Facebook page

Though the question “why website is important for business” seems traditional but the business owners want to get the more logical and powerful answers instead of listening traditional answers!

In this article, I will try to summarize the points answering to the question which are normally overlooked.

Search Habit of Internet Users

It is important to know the searching habit of internet users  to understand the way to reach to the possible customers. Though many users like to stay in social network website like Facebook but whenever they look for something they do not use the search bar of Facebook. Instead, they go to google and search the desired thing.

So if you want to reach to the larger portion of the potential customers having Facebook page is not enough. Your business needs official website to get attention of the customers in large scale.

Authenticity

For running a successful business, authenticity is an important fact. Customers or Clients like to feel secured when they buy your products or services. Having an official website increases the authenticity automatically which can not be accomplished so easily in any other way.

Brand Image

Creating a brand image is one of the challenging parts for a new business. Though the many business owners are concerned about the issue and invest good amount of money for it but they mostly ignore or do not realize the importance of having an official website for their business.

The official website of any company reflects a positive impact on the customer’s mind which ultimately creates a good brand image!

A 24/7 representative

Your website is a 24/7 representative of your business who does not need sleep or vacation 🙂 Who does not want to appoint such active representative for his business. Moreover, you can engage human as well enabling live support in the website which will boost your sales.

Staying in contest with competitors

For any business it is obvious to be aware of the competitors. Following their websites and updating your website accordingly is a good way to stay in contest with your business competitors. If any business does not have website actually it creates scope for the competitors.

Taking advantage of E-commerce

In the era of busy life,  people wants to get products arrived to his home instead of going to the shopping mall. So if your business does not provide the facility you must lose a huge portion of the customers.

 

I tried to explain the reasons in the above mentioned as simply as possible but many business owners do not feel comfortable with the technical issues involving website development. I recommend to check this guideline which will help everyone to understand the development process and get ride of this unnecessary fair!

Best Wishes for your business 🙂